Welcome to the edge of your seat.
I couldn’t be more excited to have worked on my first Limited-Time Offer (LTO) collection with Target! This project was a dream come true, made even more special by the opportunity to collaborate with the brilliant Jack Carlson and his iconic brand, Rowing Blazers.
Jack’s first-ever collab with Target was all about making Rowing Blazers’ signature style more accessible—bringing its fun, quirky, and effortlessly cool aesthetic to a broader audience at an affordable price point. From the very start, the vision was clear: blend Rowing Blazers' preppy-meets-streetwear DNA with Target’s reach and inclusivity. The result? A collection that’s bold, playful, and undeniably fresh.
For me, the most exciting part was diving into the brand’s rich archive of graphics and designs. Getting to reimagine those classic Rowing Blazers elements in new and unexpected ways was an absolute thrill. Seeing the final pieces come to life—ready to hit shelves and reach a whole new audience—was the ultimate reward.
This collab was more than just a project; it was a chance to be part of something special, bringing high-style design to a whole new world of shoppers. I couldn’t be prouder of the work we did!
Product designed while working at Target on the Rowing Bazer LTO | Product photography by: https://rowingblazers.com/blogs/dispatches/rowing-blazers-x-target-1