Welcome to the edge of your seat.
Expanding Target’s Open Story Luggage Line
What an amazing opportunity to help grow Target’s Owned Brand—Open Story! I was tapped to expand the brand’s luggage assortment, introducing both premium and basic tiers to ensure travelers of all kinds could find the perfect fit.
For this collection, I leaned into Open Story’s existing design language—pulling iconic elements from its brand ethos to create a refined premium luggage set, a practical basic set, and a variety of thoughtful travel accessories. Each piece was designed with versatility, style, and functionality in mind—because great travel gear should make every journey smoother, whether it’s a weekend getaway or a cross-country adventure.
This project was an incredible chance to shape the future of Open Story, and I can’t wait to see where the brand goes next!