Welcome to the edge of your seat.
SC30 Redline Collection: Defying Gravity with Innovative Design
The SC30 Redline collection was an exciting exploration of innovation—pushing the boundaries of how athletes carry their gear. At the heart of this collection was a breakthrough technique I developed, allowing footwear to be carried outside a backpack or duffel, freeing up valuable space inside.
This collection was designed to complement Under Armour’s latest HOVR footwear technology—a shoe with a revolutionary outsole that combined plush, energy-returning foam wrapped in a durable mesh layer. Inspired by this tech, I crafted the SC30 Redline backpack with an anti-gravity theme, giving athletes a way to showcase their shoes on the outside of the bag while maximizing space inside. The layered upper panel features two hidden sleeves, allowing shoes to slide in from the bottom—creating the illusion that they’re floating.
The duffel in this collection takes a fresh approach with a unique peanut-shaped silhouette, designed for maximum comfort and mobility. It uses the same external shoe-carry system, ensuring optimal ventilation and accessibility. To tie everything back to the footwear line, both bags feature foam-wrapped mesh shoulder straps—mirroring the HOVR shoe’s signature tech while delivering unmatched comfort and durability.
Every detail was crafted with hoopers in mind—designed to make life easier for athletes who are always on the move. This collection was all about performance, innovation, and style, and I had an absolute blast bringing it to life!