Welcome to the edge of your seat.
A Versatile Concept: One Style, Multiple End Uses
This concept was all about exploring the opportunity to design a single style that could adapt to multiple end uses—while remaining accessible at a range of price points. The idea was simple: start with a solid foundation and build variations that cater to different needs, materials, and aesthetics.
The base model comes in a durable 600D polyester, perfect for everyday use. From there, premium options take things to the next level—offering waterproof finishes, reflective fabrics, and high-quality canvas materials for a more refined look and feel.
But my favorite execution? A next-level version designed exclusively for athletes at a UA NFL Combine event. This special edition featured a smooth leather outer layer, accented with gold studs for an edgy, head-turning aesthetic—built to match the confidence and ambition of every up-and-coming superstar.
This project proved that great design isn’t about limitations—it’s about creating options that let people choose what fits their lifestyle, performance needs, and personal style best.