Welcome to the edge of your seat.
Revitalizing a Legacy: The High Sierra Relaunch
I was truly honored to be called on to help relaunch High Sierra, a brand that has been a staple in the outdoor recreation space for over 50 years. Partnering with Samsonite, I joined a small but mighty team of designers with a clear mission: to modernize High Sierra while preserving its legacy of crafting some of the most functional, durable, and sustainable gear out there.
My role was to lead the redesign of several best-selling backpacks, duffels, luggage, and more. I focused on integrating clean lines, modern trims, and smart functionality—ensuring each piece stayed true to High Sierra’s adventurous spirit while feeling fresh and relevant for today’s explorers.
This wasn’t just a product refresh; it was a complete transformation. From reimagining the brand identity and aesthetic direction to shaping marketing and photography, our team built everything from the ground up. It was an unforgettable experience—one that reinforced my passion for thoughtful, purposeful design. I can’t wait to see where High Sierra goes next!